Jeffrey Alan Swartz

UERTO NUEVO, MEXICO – Jeffrey Alan Swartz passed away March 11 at his home. He left this world suddenly after an incomparable 71 years, having perpetually blazed his own trails.

Son of the late Arthur F. Swartz and Raye Zfass Swartz-Keller, Jeff was born on February 22, 1953. Jeff was a self-proclaimed “Norfolk boy,” and a proud Maury and VCU graduate. He owned and operated his beloved promotional products business, Powerhouse Advertising, for nearly 30 years in the Tidewater area before moving to Austin, Texas, and later settling in Mexico.

For most of his life, Jeff was an avid runner, tennis player, and traveler, with a passion for music and photography. He had a talent for making friends and creating communities wherever he went, and they will remember him for his generosity and quick wit. Known for shooting from the hip, Jeff was always unapologetically himself and never a “yes” man. Jeff loved driving fast and cherished his sports cars. He made Saabs cool.

Jeff is survived by his daughter, Cara Scheffres, and her children, Cooper and Jack Poorman, son and daughter-in-law, Matt and Jessica Swartz, and their children Adelyn and Ben Swartz, daughter and son-in-law, Dee Dee Swartz and Tom Midlane, and son and daughter-in-law, Steven and Stephanie Swartz, and their son, Wesley Swartz.

He is also survived by his sister, Susan Swartz Hookman (Perry) and his brother, Charles R. Swartz (Paula), as well as countless beloved cousins, nieces and nephews.

He was the best dad. He will be forever missed.